The design, characterized by a strap beneath the knees, gained iconic status, requiring nothing more than a simple white t-shirt or a tank top to complete the look with a pair of Girbaud Jeans.
Marithé et François Girbaud is the creator behind the leading pair of jeans that shaped American hip hop fashion. Among the top urban clothing brands of the 2000s, Sean Jean stood out as a more sophisticated brand, expanding its product range from sportswear to informal clothing, and even introduced its own fragrance. Diddy’s business and connections among the hip hop world helped with marketing for the fashion label that became known as Sean Jean (pronounce John). Consequently, during the 1990s, Karl Kani emerged as the trendiest brand in the hip hop genre.įounded by Sean Combs during the late 1990s, P. The brand, initially known for its cursive Kani logo, grew and diversified its fashion styles over time, transforming into a multifaceted apparel company. Notably, it was frequently sported by celebrated personalities in the rap and urban scene like 2Pac and Dr. The inception of Karl Kani can be traced back to a native of Brooklyn, and it garnered significant popularity as one of the top hip hop fashion brands of 90s.
90s hip hop fashion mens jumpsuit series#
From its beginning, FUBU gained more and more popularity with various styles, from the city jersey series to the Fat Albert collection. Launched during the early 1990s by mogul and entrepreneur Daymond John, along with several others, FUBU quickly found popularity during the 1990s and early 2000s. The start of the whole urban streetwear movement was through the success of FUBU, “For Us, By Us,” sparking a moment in hip-hop and the urban community that provided the inspiration and motivation that anyone can do innovate and create their own fashion label. Top 20 Hip Hop Fashion Brands of 2000s and 90s Gucci, Louis Vuitton, Fendi, Balenciaga, Givenchy, and others, despite being unaffordable to many, have been catering their designs towards the urban community. Further into the decade of the 2010s and now into the 2020s, European owned clothing lines took over as the new trend and fad for hip hop clothing. Other artists would eventually come up with their own hip hop clothing brands, like State Property from Beanie Siegel, Outkast’s clothing brand, Nelly’s Vokal, and 50 Cent’s G-Unit.Īs the Polo brand became popular during the beginning of the 2010s the movement of urban clothing lines eventually came to a halt, mainly due to the marketing efforts that were promoted by the top hip hop artists. Diddy’s Sean John, and Russell Simmons’ Phat Farm. Some of the most successful were Jay-Z and Roc-A-Fella’s Roc-A-Wear, P. Hip-hop and rap moguls eventually became involved by creating their own line of clothing.
This movement became strictly for the urban community and for the country’s hip hop culture, leading to the creation of numerous urban clothing brands.
The arrival of FUBU during the 1990s spearheaded a movement of hip hop fashion brands of 2000s, despite hip hop clothing brands like Karl Kani and Mecca being active streetwear brands during the 1990s. Clothing brands like Kangol, an English company founded by Jacques Spreiregen, was also very popular with their signature bucket caps, becoming iconic during the early days of hip hop. Style has been part of America’s urban culture for generations, but with the rise of hip hop during the 1980s and 1990s, many urban clothing brands became strictly based around catering to the movement and culture of hip hop.īefore hip hop clothing brands, many would wear Starter jackets and hats, which produced clothing of one’s favorite sports team, or the likes of Tommy Hilfiger, Nautica and Polo. Hip Hop Fashion Top 20 Hip Hop Fashion Brands of 90s and 2000s
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